Clover Super Foods

Mission: Position CSF as a unique and specialized leader in the 3PL industry

Clover Super Foods started as a small grocery delivery service and has since grown over the last 20 years. Unfortunately their company image fell way behind. That’s where King Kreative stepped up and delivered big time. We started with a new identity that complimented a simplified service offering and core message. The Clover deliverymen are supposed to personify ‘Pallet Jack’, “A Real American Hero” with astute capabilities. With a consistent message, fresh look and feel they set out to take their market.

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"Adam worked on a re-branding project in my foodservice business. He came up with great recommendations and ideas on how to set my company up to be different than all others. He came up with the idea to introduce a character named "Pallet Jack". It differentiated CSF from our competition. He had fresh, new ideas and made the venture fun for all of us."
— Jodi Martin, Owner – Clover Super Foods

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