The Best Buy™ Weekly Football Challenge presented by Western Digital pitted consumers head-to-head against big-name celebrities for a chance to score some awesome big-ticket prizes. Free to play and free to win. Likewise, BBY employees and stores battled against the CEO for bragging rights and the spoils of victory. King Kreative plugged in with a full branding effort that attracted sponsors and engaged customers continuously through their peak season while bolstering Best Buy™ ‘blue shirt’ pride.
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