Baird Display

Mission: Refresh a point-of-purchase juggernaut

Over the years Baird has offered ultra-strong design, support, manufacturing, warehousing and distribution capabilities. They wanted to show clients how they become partners on all things point-of-purchase. We cut and boxed up a fresh new website with quick messaging and clean projects. It was the perfect package for this one-stop-shop. Potential clients can explore their process and peruse examples of award winning displays.

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Baird was founded in Milwaukee in 1933 as a manufacturer of upscale candy boxes and poker chips. So it seemed a natural fit to engage the confectionary industry at the Sweets & Snacks Expo. We created some tradeshow booth eye candy products that trimmed out their client displays and attracted all sorts of sweet-tooth booth visitors.
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